How Can We Help You?
Whether you’re a marketing director with years of experience, an agency whose specialty is in other areas like social or design, maybe you are simply overloaded by the amount of tasks in your day. This is where we come in. What we like to do is partner with our clients to help relieve some of the pressure. Several important factors we like to explore with our clients when discussing strategy are:
Every client has a different budget, time table, vision, and targeted reach; that is why it is important for us to sit down and be apart of your strategic planning. We can enhance the relevance of the creative messaging by best understanding
Some qualifying question you can expect are:
Internal or External | Are you talking to your staff, volunteers, contractors, or are you talking to the public? The tone of your content will determine who responds to it.
Paid or Organic | Is your content something that your current audience is going to share? Or do we need to reach a larger audience? With targeting, anything is possible.
- Platform | What is your audience segmentation? What platform will be best in reaching them (TikTok, Instagram, Facebook, YouTube) New or Existing Audience | Are you trying to reach people you’ve never talked to before? Or are you trying to solidify your position with your current audience? Or both?
After considering the context and moment, in which the content is reaching the intended audience, we can get into our nerdy technical fun to best enhance the relevance of your creative messaging and consider.Format your video for the device it will be served on | mobile vs desktop. What time of the day, week , or year will the different message be viewed? This is extremely important for when we create a package of multiple ads: will your ad be targeting someone on the train on the way to work in the morning, or on their laptop on the sofa in the evenings.