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We Help Nonprofits Raise More Money Through Storytelling

We don’t just make videos.
We help you tell the right stories for the moments that matter.

Why storytelling works in fundraising

WHY DOES STORYTELLING WORK?

People give to people, not to problems.

A single story about a person, a family, or a community makes the mission personal and relatable in a way statistics alone cannot.

1. Stories create emotional connection

Donating is an emotional decision, followed by a rational one.
A good story helps donors feel the impact before they think about the logistics of giving.

2. Stories show transformation

A strong story shows what life was like before, what changed, and what’s possible because of support.

3. Stories make your mission memorable

People may forget statistics, but they remember stories.

4. Stories give donors a role to play

Instead of “we need money,” the story becomes
“you can help make this possible.”

5. Stories spread more easily than statistics

Stories are shared. Statistics are not.

Now What? The Blueprint

Most nonprofits don’t need just one video.
They need a plan to use stories throughout the year for fundraising, events, campaigns, and donor communication.
That’s why we created The Blueprint — our framework for helping nonprofits plan, create, and use stories to grow support over time.

1️⃣ The Foundation
Place the video in the right places to be found.

2️⃣ The Frame
Show it in public as often as you can!

3️⃣ The Roof
Measure the results! Once you know how to tell if it’s working. Analyze!

How ORGANIZATIONS WORK WITH US

How Nonprofits Work With As Told By

Most organizations work with us in one of three ways:

1. The IMPACT VIDEO

An Impact Video helps people quickly understand who you help, why your work matters, and what their support makes possible.

Many organizations use their Impact Video:

  • At fundraising events

  • On their website homepage

  • In donor meetings

  • During capital campaigns

  • For Giving Tuesday and year-end campaigns

  • In grant and partner presentations

This is often the most important video an organization creates because it clearly and emotionally explains your mission and the impact of your work.

The IMPACT Video can start at $5000

2. Content Capture Days

We capture multiple stories in one day so you have videos to use throughout the year for social media, email, events, and donor communication.

Includes:

  • Half-day or full-day filming

  • Multiple short videos

  • Interviews and b-roll

  • Edited short videos delivered and ready to use

Content Capture Days can be done for as little as $1500

3. The Annual Storytelling Plan

Most of our long-term clients work with us this way.
Instead of creating one video at a time, we help you build a library of stories and a plan for when and how to use them throughout the year.

This usually includes a mix of:

  • An Impact Video

  • Content Capture Days

  • Short videos for email and social media

  • Event videos

  • Donor and impact stories

This approach gives you consistent stories, a clear plan, and a team that already understands your mission.

Annual Storytelling plans start at $3000 per month

Still shot from Camp Cole Impact Video
The Salvation Army logo with a red shield and white text
United Way logo with a hand holding a rainbow-colored arcs and a red person figure, with text 'United Way' and 'United Way of the Midlands'.
Logo for Columbia, South Carolina featuring bold dark blue text and a red square with white cross.
The YMCA of Columbia logo with a stylized blue 'Y' and a purple triangle, and the text 'the YMCA' and 'YMCA of Columbia' below.
The logo of the University of South Carolina featuring a stylized palmetto tree above the university name.
Logo for Pathways to Healing featuring a stylized heart made of interconnected lines in shades of blue and teal with the text 'Pathways to Healing'.
Logo for Bright Start LLC with the words 'Bright Start' in large font, 'LLC' below, and the tagline 'Helping families today, reach goals for tomorrow' at the bottom.
Illustration of a vintage lantern with a flame above the word "CAMP C0LE" in blue letters, and the phrase "A place to shine" in red cursive below.
Logo of the Center for Developmental Services featuring a silhouette of a child's face and hand reaching towards stars.
Logo for SCATC with the tagline "Advocates for education that works"
Logo of South Carolina Humanities with a green and navy emblem and bold text.
Logo of the Municipal Association of South Carolina featuring large blue letters MASC and a black outline of South Carolina.
Prisma Health logo with the word 'PRISMA' in colorful gradient letters and 'HEALTH' in gray underneath.

TESTIMONIALS

Joey Wallace - United Way of the Midlands

Heather Singleton - SPR Consulting

Marshall Minton - BCPC

Meredith McNeely - Conservation Voters of SC

Our team makes the difference.
Let us do the heavy lifting.

Bill Grant content marketing agency creative director
Brian content marketing agency CEO

Bill Grant

Operations Manager

Brian Arnold

Creative Director

Portrait of a young woman with long blonde hair, wearing a black shirt, pearl necklace, and small hoop earrings, standing against a dark gray background. This is Stephanie Duncan, our studio manager
A young man with curly brown hair, blue eyes, and a slight smile, wearing a black t-shirt, standing against a dark gray background. This is Zach McKinley our social media manager

Stephanie Duncan

Zach McKinley

Studio Manager

Social Media Manager

Videographer & Editor

Editor

A woman with curly dark hair wearing glasses, a black V-neck shirt, and a delicate necklace, smiling at the camera against a dark gray background. This is Ashley Hamada, she's a video editor
A man with short, styled blonde hair, a goatee, and blue eyes, wearing a black V-neck shirt, smiling against a dark gray background. This is DAvid Mathesin, he's a video shooter and editor

Ashley Hamada

David Mathisen

A woman is sitting in a chair in an indoor studio setting with professional lighting equipment overhead. She has shoulder-length blonde hair and is wearing a blue living long-sleeve top. Behind her is a dark blue wall with shelves holding various decor items, books, and pictures.
We have  a  content  creation studio  in  Columbia, SC  that comes  with a  team! You should come by and check it out.
Bill, Brian, and Andrew discussing business on a podcast in a content marketing studio
Logo with the text 'As Told By You' in bold uppercase letters, with 'As Told By' in dark blue and 'You' in light blue, incorporating a speech bubble within the letter 'O' in 'You'.

Join us on our podcast, where we dissect the reasons for success and marketing strategies from business and non-profit leaders.