5 Videos You Need To Make Right Now
Your Recruiting Video is to ensure that you are hiring and retaining great talent at your company. This video goes further than a Brand Film in describing who you are as a company, as it also showcases who your ideal hire is and what you’re looking for when you’re hiring. This video is one of the most important tools you have in your recruiting and hiring arsenal because this is the first time you get to talk directly to people who want to work for and with you. You are able to talk directly to like-minded people in your recruiting video, so using “insider” language is beneficial in that it helps prospective job applicants feel like you are speaking specifically to them.
This video should tell prospective job applicants why your company is such a great place to work. Now is a great time to outline any workplace initiatives that are important to you, your company, your clients, and the people that work within your company. You want to make sure that the things that are important to you are also important to the people you hire. If your prospective job applicant can see themselves within your company and can see that their personal initiatives align with yours and those of the company, they are able to see themselves happy in a job role with your company.
You also want to make sure that your prospective hire is looking for a career with your company and not just another job, because recruiting, hiring, and training is such a time-intensive and money-consuming thing.
Your recruiting video needs to tell your prospective hire everything they’re going to want to know about working for your company before they apply because you don’t want them to get a few days in to working with you to realize it’s not the right fit.
The “everything they’re going to want to know” are things like what an average day in your company looks like; what the culture is like; is there opportunity for continued education and, if so, what types of opportunites are open to them. Finding the right people to work with who believe in the same things that are already important to those at your company and who already know what to expect when they get there helps your new hire acclimate quicker and more smoothly.