Proposal for video production services
Campus-Safety Video Series
Division of Law Enforcement and Safety
University of South Carolina Police Department
Cover letter
A clear, useful safety series built for student attention
Dear Chief Wuchenich,
As Told By is pleased to submit this proposal for the development and production of a five-video campus-safety series for the University of South Carolina Police Department. The project calls for more than recording prepared messages. Each video must translate detailed safety guidance into concise, credible content that students will watch, understand and remember.
Our approach keeps the five-topic structure in the overview while treating longer subjects as clearly labeled chapters within the master video. This preserves the complete educational value of the material without forcing every subject into an arbitrary two-minute limit. The same production system also creates captioned, web-ready and social-ready versions from each approved master.
We confirm that As Told By can complete all five approved videos by November 15, 2026, provided the project is authorized by September 4 and DLES supplies timely access, participants, source materials, approvals and consolidated feedback according to the schedule in this proposal.
Bill Grant
Executive Producer, As Told By
Project understanding
Five coordinated videos, one recognizable safety system
The supplied overview contains five primary concepts, extensive draft scripts and stakeholder feedback. We recommend retaining the five-video architecture while using concise chapter breaks where a topic naturally contains multiple actions or audiences.
Welcome to a Safe Carolina
USCPD services, personnel, shared responsibility, and emergency and non-emergency access.
Approx. 2-3 minutesEveryday Safety at Carolina
Situational awareness, belongings, secure access, mobility, rideshare, CarolinaSAFE and security services.
Approx. 3-4 minutesWhen Something Serious Happens
Avoid-Deny-Defend; police response; Carolina Alerts; evacuation and shelter-in-place.
Approx. 5-7 minutes, chapteredTake Care of Each Other
CUPS overdose signs, Good Samaritan/amnesty language, bystander action and safe reporting.
Approx. 3-4 minutesWhen Something Does Not Feel Right
Relationship safety, stalking, sexual misconduct, digital safety, sextortion, scams and threat reporting.
Approx. 5-7 minutes, chapteredProposed approach
Safety guidance shaped for clarity, credibility and retention
Content and Script Development
We will consolidate the overview, stakeholder notes, existing campaigns, official phone numbers, CarolinaSAFE functions, emergency terminology and resource references into five production-ready scripts.
- One content matrix connecting every required topic to a video, speaker, visual example and approved resource.
- Script review for tone, plain language, runtime, factual consistency and spoken delivery.
- DLES and campus subject-matter experts retain final authority over safety, legal, policy and resource language.
Production
We anticipate three coordinated campus production days with a small, agile crew. Interviews and direct-to-camera messages will be filmed with professional camera, lighting and audio systems.
- Officer and staff presentations, student scenarios and approved demonstrations.
- Campus landmarks, residence-hall access, call boxes, vehicles, app use, emergency signage and the Security Operations Center.
- No dangerous reenactment, simulated weapon or sensitive scenario without prior DLES approval and an agreed safety plan.
Postproduction and Accessibility
- Editorial shaping, color correction, dialogue cleanup, licensed music, sound mix and final mastering.
- Readable graphics, verified names and resources, restrained motion, strong contrast and human-reviewed captions.
- Voiceover support when performed by approved DLES/USC speakers. Third-party professional voice talent is excluded unless separately authorized.
Review and Quality Control
- A visual sample establishes titles, lower thirds, chapter cards, captions and resource screens before the full package is completed.
- Two consolidated revision rounds are included. Vendor errors and technical defects are corrected without charge.
Production schedule
A rolling process with time protected for review and correction
| Date | Milestone | Coordination |
|---|---|---|
| By Sept. 4 | Authorization and kickoff | Confirm lead reviewer, scope, priorities, speakers, locations, branding and procurement path. |
| Sept. 1-11 | Content matrix and script development | DLES supplies final source materials, links, policy language and stakeholder contacts. |
| Sept. 14-18 | Script approval and production planning | Consolidated script approval; finalize schedule, permissions and demonstrations. |
| Sept. 21-Oct. 9 | Three campus production days | Film presentations, scenarios, demonstrations and supporting footage. |
| Sept. 28-Oct. 23 | Rolling postproduction | Editing, graphics, captions, audio, resource verification and platform versions. |
| Oct. 16 | Visual sample / early video draft | DLES confirms visual system and editorial direction. |
| Oct. 23 | Full first-draft package | DLES and colleagues begin one consolidated review. |
| Oct. 28 | First feedback due | One complete, prioritized revision list from the designated DLES contact. |
| Nov. 4 | Revised package | Final substantive review for facts, policy, accessibility, branding and technical issues. |
| Nov. 6 | Final corrections due | One consolidated list limited to required final corrections. |
| Nov. 13 | Final delivery | All masters, captions, social formats, scripts, links and companion text delivered. |
| Nov. 15 | Contractual target | Schedule includes a two-day safeguard before the requested deadline. |
Investment
Itemized under the South Carolina Marketing Services contract
| Contract category | Application | Hours | Rate | Total |
|---|---|---|---|---|
| Videography - Video Producer | Project direction, coordination, review management and quality control | 28 | $120 | $3,360 |
| Videography - Video Script Writer | Content matrix, script editing and five production-ready scripts | 35 | $120 | $4,200 |
| Videography - Videographer | Approximately three production days with crew coverage | 48 | $121 | $5,808 |
| Videography - Videographer/Editor | Media management; editing and finishing of five masters and platform versions | 70 | $185 | $12,950 |
| Videography - Video Production Graphic Design | Titles, lower thirds, chapter cards, captions and resource screens | 16 | $120 | $1,920 |
| Digital Marketing Content Development and Deployment | Web/social formatting, organized delivery and companion content | 12 | $120 | $1,440 |
| TOTAL NOT TO EXCEED | $29,678 | |||
The not-to-exceed amount is based on the estimated hours above. As Told By will not exceed the authorized total without written approval. Any unused estimated hours will not be billed.
Included in the Recommended Price
- Professional production equipment, standard local transportation and production media storage.
- Licensed music, caption creation and all defined delivery files.
- Up to three campus production days, five masters and five vertical adaptations.
- Two consolidated revision rounds and correction of vendor-created technical errors.
Potential Additional Services
Additional filming, extensive script redevelopment after approval, separate short-form edits, additional revision rounds, third-party talent, specialized actors, closed campus locations, security details, props, permits, or raw-footage/project-file delivery are excluded. If requested, they will be scoped and authorized using the applicable awarded category and rate.
Qualifications and comparable work
Experienced with USC, public information and sensitive stories
As Told By is a South Carolina video-production company specializing in interview-driven, public-facing stories for universities, nonprofits, municipalities, agencies and community partners. Our compact crew protects the participant and client experience while maintaining strong technical and editorial standards.
| Project | Relevance | Sample |
|---|---|---|
| University of South Carolina - Inside Carolina | Recurring university production requiring consistent branding, campus coordination and deadline delivery. | View sample |
| Camp Cole | Video covering one full summer for fundraising purposes. | View sample |
| SC Department of Environmental Services | Tour of a renovated building at Bull Street. | View sample |
| Pathways to Healing - Educational and Advocacy Video | Sensitive subject matter, survivor-centered language, safety resources and public education. | Available upon request |
| Municipal Association of South Carolina - Achievement Awards | Public-sector storytelling across South Carolina; multiple films delivered on a compressed schedule. | View showcase |
Relevant Capabilities
- Directing nonprofessional speakers so safety messages feel credible rather than over-rehearsed.
- Filming in active institutional environments with minimal disruption.
- Translating stakeholder feedback into clear scripts and reviewable drafts.
- Managing sensitive topics, releases, resources, captions, versioning and quality control.
Primary Team
Bill Grant
Executive Producer / Director
Stephanie Duncan
Project Manager / Producer
Ariella Rizzo
Editor / Motion Graphics
Assumptions and terms
What DLES will provide to keep the project accurate and on schedule
DLES / USC Responsibilities
- One designated point of contact who submits consolidated, prioritized feedback.
- Final policy, legal, safety and resource language; approved numbers, URLs, app screens, campaign assets and branding.
- Access to speakers, students, approved locations, vehicles, facilities and demonstrations.
- Review by appropriate subject-matter experts, including Emergency Management, Victim Services, Student Conduct, SAVIP, Title IX and threat assessment.
- Confirmation that university-provided participants, locations, marks, documents, images and archive materials are authorized.
- Timely approvals according to the production schedule.
Production Assumptions
- The scope includes five master videos. Longer Videos 3 and 5 may use internal chapter cards but remain five total masters.
- The estimate assumes approximately three on-campus production days in Columbia and reasonable access.
- DLES-provided speakers will appear on camera or provide approved voiceover. Third-party voice talent, actors and large-scale reenactments are excluded.
- Two consolidated revision rounds are included. Changes to approved scripts, quantity, runtime, language or visual concept may require additional hours.
- Raw footage and editable project files are excluded. Final approved files and caption/script materials are included.
- USC receives perpetual rights to use and repurpose approved final videos upon final payment, subject to third-party licenses.
- As Told By will not publish the work without USC/DLES approval.
Proposal Validity and Authorization
This proposal is valid for 30 days. Work will begin upon receipt of a purchase order, executed agreement or other written authorization acceptable to USC procurement and As Told By. Final billing will reflect actual hours by awarded contract category and will not exceed $29,678 without written approval.