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video storytelling

Your mission is too important to be ignored. We make strong videos that touch donors' hearts so they give, support, and help your MISSION grow.

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Why does storytelling work?

People give to people, not to problems
Statistics might show the scope of an issue, but they don’t create empathy. A single story about a child, a family, or a community makes the cause personal and relatable.

  1. Stories create emotional connection
    Donating is an emotional decision, often followed by rational justification. A well-told story helps a potential donor feel the impact before they think about the logistics of giving.

  2. Stories show transformation
    Nonprofits aren’t just asking for money, they’re inviting donors into a narrative of change. A good story shows what life was like before, what changed, and what’s possible because of support.

  3. Stories make the mission memorable
    Most people won’t remember your mission statement or budget. Still, they’ll remember the story of the woman who rebuilt her life after a disaster or the student who became the first in her family to graduate.

  4. Stories give donors a role to play
    In a narrative, every donor gets to be a hero, or at the very least, a crucial ally. Instead of “we need money,” the message becomes “you can make this transformation possible.”

  5. Stories spread more easily than stats
    Donors who connect with a story are more likely to share it with others, making it a natural driver of word-of-mouth and social media engagement.

Our Three Step Process

1️⃣ Define Your Audience
Find the people most likely to support you. WHERE are they? What do they most want to contribute? How are they feeling when they find you?

2️⃣ Craft The Right Video
Share your mission in a way that moves hearts. Don’t just give us your mission statement, tell us a story of someone you’ve helped. Define the bright future for the people you serve. This makes an emotional connection and motivates people to act!

3️⃣ Show It In Person
Present it where donors will be most inspired. There’s something that happens when we’re all gathered in one space. People are most likely to give when they’re inspired together. Once you have this video that tells your story, show it in public!

A happy family of three outdoors, laughing and smiling, with yellow flowers and green foliage in the background. This is from the brightstart case study video
The Salvation Army logo with a red shield and white text
United Way logo with a hand holding a rainbow-colored arcs and a red person figure, with text 'United Way' and 'United Way of the Midlands'.
Logo for Columbia, South Carolina featuring bold dark blue text and a red square with white cross.
The YMCA of Columbia logo with a stylized blue 'Y' and a purple triangle, and the text 'the YMCA' and 'YMCA of Columbia' below.
The logo of the University of South Carolina featuring a stylized palmetto tree above the university name.
Logo for Pathways to Healing featuring a stylized heart made of interconnected lines in shades of blue and teal with the text 'Pathways to Healing'.
Logo for Bright Start LLC with the words 'Bright Start' in large font, 'LLC' below, and the tagline 'Helping families today, reach goals for tomorrow' at the bottom.
Illustration of a vintage lantern with a flame above the word "CAMP C0LE" in blue letters, and the phrase "A place to shine" in red cursive below.
Logo of the Center for Developmental Services featuring a silhouette of a child's face and hand reaching towards stars.
Logo for SCATC with the tagline "Advocates for education that works"
Logo of South Carolina Humanities with a green and navy emblem and bold text.
Logo of the Municipal Association of South Carolina featuring large blue letters MASC and a black outline of South Carolina.
Prisma Health logo with the word 'PRISMA' in colorful gradient letters and 'HEALTH' in gray underneath.

TESTIMONIALS

Joey Wallace - United Way of the Midlands

Heather Singleton - SPR Consulting

Marshall Minton - BCPC

Meredith McNeely - Conservation Voters of SC

Our team makes the difference.
Let us do the heavy lifting.

Bill Grant content marketing agency creative director
Brian content marketing agency CEO

Bill Grant

Operations Manager

Brian Arnold

Creative Director

Portrait of a young woman with long blonde hair, wearing a black shirt, pearl necklace, and small hoop earrings, standing against a dark gray background. This is Stephanie Duncan, our studio manager
A young man with curly brown hair, blue eyes, and a slight smile, wearing a black t-shirt, standing against a dark gray background. This is Zach McKinley our social media manager

Stephanie Duncan

Zach McKinley

Studio Manager

Social Media Manager

Videographer & Editor

Editor

A woman with curly dark hair wearing glasses, a black V-neck shirt, and a delicate necklace, smiling at the camera against a dark gray background. This is Ashley Hamada, she's a video editor
A man with short, styled blonde hair, a goatee, and blue eyes, wearing a black V-neck shirt, smiling against a dark gray background. This is DAvid Mathesin, he's a video shooter and editor

Ashley Hamada

David Mathisen

A woman is sitting in a chair in an indoor studio setting with professional lighting equipment overhead. She has shoulder-length blonde hair and is wearing a blue living long-sleeve top. Behind her is a dark blue wall with shelves holding various decor items, books, and pictures. 
We have  a  content  creation studio  in  Columbia, SC  that comes  with a  team! You should come by and check it out.
As Told By Studio
Bill, Brian, and Andrew discussing business on a podcast in a content marketing studio
Logo with the text 'As Told By You' in bold uppercase letters, with 'As Told By' in dark blue and 'You' in light blue, incorporating a speech bubble within the letter 'O' in 'You'.

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